Co-founders of the renowned luxury designer shop What Goes Around Comes Around (WGACA), Seth Weisser and Gerard Maione, continue to dominate the vintage resale market with the expansion of the Soho atelier into the home and lifestyle category.

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WGACContemporaryGiltMetalSputnikChandeliers.jpegThe Atelier concentrates on a comprehensive lifestyle concept and adds fresh categories to the WGACA catalog sourced by the company's team of buyers. Additionally, together with Newel, a reputable New York antique gallery, WGACA will now offer vintage furniture items for the first time ever.

True to its nature, the WGACA atelier still features a wide selection of vintage designer ready-to-wear and heritage vintage from the many high-end brands that the company is known to source, including but not limited to Chanel, Louis Vuitton, Gucci, Fendi, Dior, Hermès, Prada and Rolex.

WGACAPairofMiloBaughmanPolishedChromeandOstrichUpholsteredChairs.jpegThis new location draws customers in with its white tile and gold accents. From the unique chocolate brown Baughman chairs to the 1980s Belgian modern acid-etched brass coffee table, the space's well-chosen furniture is outstanding. The 1970s European chrome chandeliers in various geometric configurations are particularly notable.

For those looking to keep up with WGACA, the new space also features a built-in livestream studio in the basement floor where WGACA will produce weekly original live shopping programs, addressing the growing consumer interest in live digital shopping experiences on platforms such as TikTok and YouTube.