Capitol Hill resident Georgia Hoyler, founder of Passerine, introduces a new line of Moroccan-style rugs this fall.
Passerine’s new fall collection.
A few years ago, when Georgia Hoyler launched her online rug company, Passerine (passerinehome.com), inspiration came from decorating her DC rowhouse. She desired rooms that felt curated and reflected her personal aesthetic, so she steered clear of seasonal design trends and large retailers. “I wanted my home to feel distinctly mine, not identical to some showrooms,” says Hoyler. “I didn’t know initially what that would entail, so I started with some market research.”
Handcrafted, Moroccan-style rugs from Passerine offer a visual punch to any room.
Hoyler, whose company releases a new collection of distressed Moroccan-style rugs this fall, spent months studying design books and even movie sets. Finally, her moment of design Zen occurred while visiting a New England estate sale. She discovered a gorgeous Persian Shiraz scatter rug and, naturally, fell in love with blue and brown patterns, quality and old-world craftsmanship. The biggest issue? She couldn’t find these rugs locally. So, with the help of a mentor and former Smithsonian lecturer, she developed relationships with overseas rug merchants—the same small companies where she now sources pieces for her clients.
Founder Georgia Hoyler sources from overseas rug merchants.
After just a few years, Hoyler works with designers like Studio McGee (studio-mcgee. com), Alison Giese (alisongieseinteriors.com), Storie Collective (storiecollective.com) and Lori Anderson Wier (andersonwierstudio.com). Passerine rugs also can be found at Capitol Hill’s Sanabria & Co. The Shop (sanabriaandco.com).
Passerine founder Georgia Hoyler.
Passerine’s new collection of rugs come in neutral colors and are 100% wool. Clients will find standard sizes, but Hoyler also offers made-to-order pieces. For the chilly nights ahead, a Moroccan rug’s thick pile is one of the little luxuries every room needs.