Founder and CEO of Joy Meets Home Jasmine Crockett PHOTO BY PATRICK HEAGNEY
Roswell’s newest interiors destination, Joy Meets Home, aims for easy, transitional styles to decorate your home. Meet the entrepreneur behind the brand as she discusses how her passion for beautiful design grew into a full-fledged career.
Running an interior design studio, online store, storefront and blog—with two kids around—is a typical day for Jasmine Crockett. The self-taught interior designer and content creator owns and operates Joy Meets Home, a brand-new interior design and lifestyle brand on a mission to make home easy through curated home pieces and attainable design services. “Our mission is to make home easy,” says Crockett.
CROCKETT PHOTO BY PATRICK HEAGNEY
Crockett, a proud alum of the University of Alabama, moved to Dallas upon graduation. There, she began her fashion blog and Instagram in 2013—perfect timing considering both platforms were relatively new. After a feature in People StyleWatch, her Instagram and blog began to explode with growth. “From there, I kind of knew that I had something going on,” says Crockett. Large brands started reaching out to her for partnerships and collaborations. After deciding to expand both her social media and her family, she made the move from the Lone Star State to Atlanta. At this point, Crockett had found a way to monetize her content and establish herself as an influencer. After posting pictures of decor and small renovations in her family’s new home in 2019, she received her first customer.
“My first project was a full 4,000-square-foot house renovation, which is insane,” says Crockett. “[My client] started sharing information with other people and I was sharing what I was doing on my Instagram, and other people took interest in it.” From there, Joy Meets Home—an interior design brand that offers full-service design as well as a design concierge program for easier projects that don’t require knocking down walls—was formed. With a full network of contractors, painters and floorers, Joy Meets Home is a one-stop shop for all things home. It even offers an e-commerce site where decor and (soon) furniture can be purchased to decorate those renovated spaces. As a transitional designer, Crockett loves neutrals, blacks and whites—colors that can transition from one season to another. “Whether you [are] a married couple or you’re welcoming a newborn or you have a 2-year-old and a 10-year-old, I want your spaces to be able to transition through every big moment in your life,” says Crockett. Additionally, Crockett’s success can be found in her carefully curated team. “I was looking for people who were more than just their skills,” says Crockett. “Everyone who is on my team has their own stories, and I’m happy that the environment and mission of Joy Meets Home get to be a part of that. My team is everything to me.”
With larger pieces such as rugs and pouf ottomans as well as smaller accents such as candlesticks and holiday-themed throw pillows, Joy Meets Home makes it easy to find styles that can last from season to season. While customers can shop at the newly opened storefront in Roswell, soon they’ll be able to shop and get consultations through the Joy Meets Home app. “Our overall mission is to really help people make home easy,” Crockett shares. “We have our content that we are sharing on socials now; we have our app that is launching. We’re becoming a resource for everyone who has a home.” 1055 Canton St., Ste. 200, Roswell, joymeetshome.com
Christmas tree on a wood base, set of two PRODUCT PHOTO COURTESY OF BRAND
Gold resin deer PRODUCT PHOTO COURTESY OF BRAND
Season of Joy, launched in November, is the latest holiday collection from Joy Meets Home (joymeetshome.com). The collection’s pieces are perfect for seasonal dressing and your next festive party.
Organic bamboo Christmas tree serving board PRODUCT PHOTO COURTESY OF BRAND