John Paul Valverde, tastemaker, designer, and restaurant consultant, is the seasoned mastermind behind some of the most iconic spaces around the country.
Valverde, along with architectural designer, Miguel Vicén, founded the award-winning design firm, Coevál Studio back in 2008.
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From bespoke salons to vibrant cafés, to the world’s most celebrated restaurants and bars, Coevál Studio has left its mark on the world of interior design.
Valverde gives us his tips on how you can “box-up” not just the food, but the decor of your favorite restaurants across the country.
Follow the design principle of repetition and rhythm
Rhythm implies movement and invites your eye to move across the space in a pleasing, choreographed way. Repetition in spaces create a visual link within a space and delight guests. The simplest way to do this is to repeat pattern, color, shape, texture, light, scale, proportion or accessories.
Don’t ignore the 5th wall
Wallpaper’s overdue resurrection is an interior design trend that is here to stay. It’s a great way to add flair to any room and a wow-factor. Wallpaper on ceilings has a perception-altering effect and can instantly make a small space feel thought-through and refined.
Decorate with Motion Art or an NFT
Motion Art is not just for museums any longer. With the rise of NFT’s you can now decorate your space with experiential art that will be sure to capture your guests attention via a surreal environment. Not to mention, add to your personal immersive art collection and investments.
Don’t be afraid of texture
Texture is a great, and inexpensive, way to make a space feel active and alive. Mixing materials and layering is key to making texture work, you can use it to harness depth and instantly add dimension that makes a room feel warm or contemporary.
Patterns are your friend, not your foe
We continually see clients shy away from mixing patterns out of fear of getting the pattern equation upside down. There are tricks to this method but we’d strongly avoid having more than three patterns of the same size in a single space. For instance, having the ceiling floor and walls — three large spaces — all different patterns might be hard on your eyes.
Start with three patterns, the first being your strongest statement and what you’ll go off of for the rest of the room. The second pattern should contain a few colors from the main pattern; and the third should be a textured or complementary color. And if you’re still having a hard time, don’t hesitate to reach out to an interior designer.
Layering breathes life and personality into any space
If you’re looking for an eclectic look with heaps of character, layering is going to be your best friend. Think of it as adding fashion to your space as it adds both depth and interest into your interior spaces. Layering can be achieved in multiple ways but consider textiles, art, screens, colors, lighting, plants, and semi-transparent partitions.
Sometimes less really is more
Achieving luxury minimalism can be a daunting task but to avoid stark minimalism warm-up spaces with natural woods. You don't need to add a ton of colors to achieve an interesting space but simple natural tones can bring in depth while continuing to achieve a less is more approach.
Inspired by nature
Woods, stone, rattan, leather are all natural materials that can soften and warm up a space almost as well as a signature scent from a candle. Natural elements can calm down our nervous systems, and choosing natural materials that you can touch and interact with has added benefits too as they have an inherent connection to the outdoors. Chose materials and elements that speak to your personality whether that makes you emotionally charged, reinvigorated or soothed, it’s important to figure out how nature plays a role in your interiors.