Clean Slate
Tammy Price of Fragments Identity creates a peaceful, grounding Hancock Park home for Drybar founder Alli Webb.
Alli Webb and her pup Dusty outside her new Hancock Park home. PHOTOGRAPHED BY JENNA PEFFLEY
THE PROJECT
When Alli Webb has a project to conquer, she’ll get it done, regardless of any challenges. The successful businesswoman and entrepreneur behind Drybar and Squeeze purchased the perfect 1920s Spanish Colonial home in Hancock Park last fall and needed it ready for the holidays a few weeks later. Fortunately, Webb knew the right person for the job: Tammy Price of Fragments Identity, who designed “The Messy Truth” author’s Larchmont office earlier that spring.
The living room contains an RH sofa and coffee table, accent pieces from Fragments Identity and a Rugs USA rug. PHOTOGRAPHED BY JENNA PEFFLEY
THE SCOPE
“The home was not a new build, however, the previous owner had done a refresh and updated the interior as well as creating a beautifully landscaped front and back yard,” Price shares. This blank canvas allowed the design team to pull things together quickly without construction hold-ups. “Our approach was to give Alli a calm, neutral interior where she could step away from work and relax and unwind,” says Price. “Her life is very busy, and her home needed to be a place for peace.”
The dining room— Price’s favorite space in the home—sits at the center of the house and serves as a gathering spot for Alli Webb and her family. PHOTOGRAPHED BY JENNA PEFFLEY
THE AESTHETIC
The house’s innate style combined with Fragment Identity’s signature neutral, tonal and textural aesthetic helped dictate the look. Hospitality design also informed the selections. “I would send Tammy pics from hotels or restaurants that I loved the decor,” Webb shares. “We have very similar taste so it was a perfect fit.”
Overlooking the backyard, the primary bedroom has a strong connection to the outdoors. PHOTOGRAPHED BY JENNA PEFFLEY
“I’m in my kitchen nook a lot—it’s perfect for solo recharging, journaling and family time,” says Webb. “We recovered the built-in bench fabric and the accent pillows which make it feel so inviting and warm.” PHOTOGRAPHED BY JENNA PEFFLEY
THE PLAN
Since the previous owner recently redid the home, no structural changes were required. “We went with an all-tonal textural interior to keep the space calm and aligned with Alli’s thoughts,” shares Price. “The modern organic direction played into all elements and design choices throughout the house.”
The welcoming entryway. PHOTOGRAPHED BY JENNA PEFFLEY
The project’s tight deadline—Webb planned to host guests for the holidays starting Dec. 23—translated to a more limited selection of furniture and decor. “Many of the selections were based on what was in stock and deliverable in time for a 12/23 deadline date,” Price says. “This also became a bit tricky as the timing landed at the holiday season, and busiest time of year in retail.”
The foyer looks out toward the living and dining areas. PHOTOGRAPHED BY JENNA PEFFLEY
To streamline the process, Price went to specific trusted retailers for some of the large items (sofa, dining table and chairs) and pulled pieces like the bed, benches, case goods, lighting and decor from her own brand to fill things out. Adds Webb, “Tammy would send me links from RH, CB2, Crate and Barrel and, of course, her brand Fragments Identity. It was all very collaborative and because I really trusted Tammy, I also took her direction if I was on the fence about something,” she adds. “She also helped me stay within my budget without compromising on style.”
Textural accent pieces by Price’s company Fragments Identity add warmth to the space. PHOTOGRAPHED BY JENNA PEFFLEY
THE DETAILS
Creamy white Benjamin Moore paint, RH window coverings and textural rugs from Rugs USA create a calm, clean canvas throughout. Price placed an oak coffee table in the living room by RH between the brand’s Belgian Classic slope arm sofa and accent pieces by Fragments Identity. “The living room and foyer area is so special,” says Price. “It has high ceilings, natural wood beams, beautiful arched, classical architectural windows with an abundance of natural light, and the layout and views to the dining room are so open and spacious.” The dining room’s Crate and Barrel table, surrounded by RH chairs and Fragments Identity accent pieces, serves as a central gathering spot.
“The expansive kitchen with built-in eating area is another lovely feature of this house and not common in the original home,” says Price. “It functions really well for Alli and her family.” Price and her team added a small patio off the kitchen to the exterior, where Webb enjoys morning coffee and alfresco meals.
The primary bedroom houses a bed by Fragments Identity topped with Zara Home bedding, a West Elm dresser and a checkered jute rug from Rugs USA. “Th e space is peaceful and tranquil,” Price explains of the room, which has large windows overlooking the landscaping.
Out front, a gorgeous mix of flowering vines, olive trees and colorful blooming plants complement pea gravel pathways and flagstone pavers. “The space is surrounded by low white stucco retainer walls, encompassing this 1920’s gem of a home,” says Price.
The outdoor areas are filled with pieces by Fragments Identity, RH, West Elm and Rugs USA. PHOTOGRAPHED BY JENNA PEFFLEY
THE OUTCOME
After a quick eight weeks, the design work was done. “It’s a dream,” says Webb. “It feels like an oasis. I’m so at ease at home. I travel a ton and am so lucky to get to stay at some beautiful places, but I love being home in my gorgeous house the most,” she adds. “I am so very grateful.”
DESIGN DETAILS
LOCATION
Hancock Park
INTERIOR DESIGN
Tammy Price,
Fragments Identity
RESOURCES
Benjamin Moore
Paint throughout
Crate and Barrel
Dining room table
Fragments Identity
Furniture, decor, lighting and artwork throughout
RH
Furniture and window coverings throughout
Rolling Greens
Interiors plants and trees
Rugs USA
Rugs throughout
