Dallas-born and -bred Arteriors reveals a brand-new look, along with some big new digs.
Paying homage to the newly coined tagline for the storied company is “the fine balance between art and interiors.”
Arteriors (arteriorshome.com) has been an industry leader since it was founded in Dallas in 1987, becoming a leading home furnishing company known across the world for its exquisite style, must-have lighting and artisan-made decorative accessories. This fall, the brand gets a whole new look as it unveils a refreshed global brand identity, new creative strategy, a 265-piece fall 2021 collection featuring collaborations with designers like Celerie Kemble and Ray Booth, and a new corporate headquarters.
The latest collection offers looks from top-tier designers like Celerie Kemble and Ray Booth.
Design fans will find a new beaconlike logo that serves as a subtle nod to the brand's iconic lighting, a revitalized photography style and chic, fashion-forward ads, new product video content and a newly designed website that makes sourcing and shopping all the easier.
"What started more than 30 years ago as a boutique accessories company has grown into a global force in the design industry beloved not only for its iconic lighting selection but premium furniture and accessories as well," says Barb Fuller, vice president of marketing and visual merchandising for Arteriors. "This new visual identity serves as the ultimate reverence to our founding and captures the values inherent to our DNA—art, architecture and fashion—as told through an international lens."
The new look boasts bold detailing.
This breath of fresh air follows another exciting, pivotal moment for the brand, as it opens new global headquarters in Dallas, featuring over 330,000 square feet dedicated to Arteriors' corporate offices, a product design studio, photography studio, showroom test lab and warehouse space.
With a new tagline that reads "The Fine Balance Between Art & Interiors," this fan favorite has managed to transcend trends while keeping up with the times. A fine balance, indeed.