Tell us about Niche Beverly.
Robert Yedegar opened the doors to Niche Beverly (nichebeverly.com) in the West Hollywood Design District during the 2009 recession, and the multi-brand showroom has since become the go-destination for high-end outdoor furnishings. Armed with a unique vision—along with a wealth of experience—the global businessman and design aficionado has been able to roll with the punches in an ever-evolving world. Here, Yedegar chats about the interesting times in the design industry from 2009 to 2020 and more.
We represent the best high-end brands from Italy, Spain and various European countries. We connect consumers and designers with a luxury experience, whether that’s in our showroom or their residences. ‘Niche’ is a French term, and is defined as ‘to nest.’ We aren’t about how many, but who, meaning we reach out to those who appreciate art and design.
What is the current state of design in L.A.?
A lot of design showrooms are opening and many are closing, especially with the current challenges. I find it rewarding to dig deep and uncover solutions to these challenges by creating a welcoming environment for all of my clients and providing them with the highest-quality services. Most of them have been with me since the beginning, and these relationships are the reason I am excited to go to work every day.
Are you seeing any trends right now?
With COVID-19, many people are spending more time outside. Our high quality brands, such as Roda, Bonacina 1889 and Manutti, take center stage when it comes to creating the ultimate luxury lifestyle experience.
What does the future hold for Niche Beverly?
Our respected designers know they can trust our expertise, so they’re better able to serve their clients’ needs. We offer many programs, technologies and tools that allow them to bring their visions to life, and I make daily improvements to make their jobs easier. We will continue to search for the best brands to serve our clients’ unique tastes.