PORTRAIT COURTESY OF PRIVATE LABEL INTERNATIONAL
“The goal has always been to connect people with an experience that becomes meaningful to them,” says Wendi Stallings, principal of Phoenix-based interior design group Private Label International (privatelabelintl.com), when asked about her creative approach. “Regardless of the type of space you are designing, the person who will use that space is the most important aspect of the process. Defining the character and aesthetic revolves around who those people are, what matters to them and what inspires them.” Her insight into the heart of consumer preferences and her ability to create it has always been her key to success. “What people want and connect with has and will always change, so that drives our need to innovate,” she says. “It is the difference between a trend that will only be short term, and a trend that has staying power.” Here, Stallings shares a few of her favorite timeless pieces.
“The color palette is a natural palette, but done in an unexpected way. The graphic elements remind me of Arts and Crafts but in a refreshing way. The different tufting techniques complement the colors and form and give the rug a unique dimension.” Covet House Geometric collection Simba rug, covethouse.eu
“The dramatic scale and materiality is mesmerizing.” Claire Crowe polished stone oval vessels, to the trade, johnbrooksinc.com
“At first glance, it was the texture of the materials and the strong geometric form that feel art deco. Finding out more about the designer, she collaborates with high-end designers like Alexander McQueen. They feel contemporary but classic, which is a mix I am drawn to quite often.” Deepa Gurnani Jaliyah necklace, hand embroidered with brass, chain stone and metallic thread, deepagurnani.com
“The Malibu collection of outdoor seating has an interior lounge feel yet is exterior grade. Its clean lines, warm wood tones and slight angular silhouette create a modern look.” Joseph Jeup Link Malibu lounge chair, to the trade, johnbrooksinc.com
“What makes these planters so unique is their large scale, and their texture allows them to be a focal point. Plants are becoming an even more important aspect of design, and we're always on the lookout for ways to incorporate them.” Nigel Coates loop planter, mondocollection.com
“This console is the very definition of a conversation piece. The faceting is fascinating and adds a bit of cheekiness to the space.” Boca do Lobo diamond emerald sideboard, bocadolobo.com