New York - Wellness-centric hotelier and partner, The Aurum
Corcoran’s Steve Gold adds hotelier to his ever-growing list of accomplishments—and his Midas touch to the world of wellness.
What is your takeaway from 2020 both professionally and personally? 2020 has been an unprecedented year, from the effects of the pandemic to the renewed push for social justice for all. On both a personal and professional level, this year has taught me that we are all in this together and compassion matters. People are facing all kinds of challenges, and it’s important to attempt an understanding of the perspectives of others—and simply be kind.
You became a father recently— congrats! How has that changed how you approach life or your work? Becoming a father has caused me to sit back and reflect, and I think that happens to everyone who becomes a parent. Life will never be the same! Work of course is still important, but family suddenly comes first. It has also brought me back to basics. I appreciate the little things more, and watching my daughter discover the world has been a rewarding experience like none other.
What made you decide to open a retreat in the Catskills? I joined forces with my business partner, designer Samuel Amoia, to launch The Aurum because there is a need for a true luxury property in the region we believe we can fill. While designed to attract a global clientele, it’s also situated close enough to New York to provide a quick escape for city residents. For the hotel and hammam, we were inspired by the past and aim to bring the experience of an ancient Roman bath to the 21st century. I love the design process, and watching the resort take shape has been among the most special times of my career.
Wellness has always been important to me. For anyone working in a high-pressure industry, the ability to decompress and center oneself is key.
How would you summarize the real estate market now, and what trends are you seeing emerge? In the spring, many high-net-worth individuals fled to the Hamptons, South Florida and other second-home destinations—and some have yet to return. However, the influx of inventory (especially in Manhattan) has presented opportunities for savvy investors and those looking to upgrade. Now is a golden opportunity for clients to secure a dream property at a price that’s potentially more reasonable. In fact, the volume of Manhattan luxury sales now exceeds what we experienced at this time in 2019. High-end buyers are back—and looking for bargains.
What projects do you have on deck for 2021, and what is up next for you? In addition to my ongoing work at The Aurum in the Catskills, I’m leading a complete rebrand and relaunch of 550 W. 29th St. in West Chelsea. I’m also proud to announce I’ve secured the exclusive for Penthouse 88A at 15 Hudson Yards. It’s listed for $29.5 million and is truly spectacular. The redesign of my family’s new residence—a penthouse in Soho—is also nearing completion. That project has taken just over a year and a half, and the process has been both challenging and fun. We are on schedule to move in in early 2021. Then I’ll have to find another property to renovate!
